Priips = Packaged Retail and Insurance-based Investment Products

Priips is a EU term for packaged retail investment products, such as insurance policies, structured products, funds and structured deposits.

The Priips regulation is aimed mainly at protecting retail investors. It requires sellers of the products to provide a key information document (KIID) to investors. 

More controversially, issuers must also provide a performance projection for the product under different market conditions. Dealers must follow a prescribed methodology, which can produce results some see as overly optimistic.

The rules also require issuers to provide a simple breakdown of the risks and costs of each product so buyers can easily compare performance across investments. However, some complain that differences in calculation methodology between issuers make comparisons impossible.